Star Sports is back this time with festival of Holi linked with the India vs West Indies Match ! Will the Pakistani fan get his mauka this time? This #wontgiveitback advertising campaign is just getting better !
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The evolution of Marketing- Rise of digital age
A lot has changed over the last century of marketing. It exists everywhere we look at and we may not even recognize it most of the time. Let’s try to figure it out. Philip Kotler defined marketing as ‘satisfying needs and wants through an exchange process’. Marketing is the way companies interact with consumers to create relationships that are beneficial to […]
Life At SIBM Bengaluru !
Life at Symbiosis Institute of Business Management, Bengaluru! Amidst the high walls and cocooned shell of the three and a half acre campus of Symbiosis Institute of Business Management, Bengaluru, they say what happens here; indeed does stay in the campus. So let’s take a journey into the lives of the 341 students who strive each moment to meet deadlines, […]
