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Sell the works !
The title sounds simple, isn’t it? Of course it is ! But the task isn’t! The biggest challenge before a marketer while trying to sell a book is: How to sell the book? Well it is not difficult to sell a book authored by Tom Peters or Seth Godin. The real question is how to sell it when you are […]
The India Story : Where is the economy heading ?
So where exactly is India heading? Our GDP is at an all-time low reaching a growth rate of just 6.2% in this fiscal year down from the golden days of over 9% growth just a year back, the political system is facing lots of hard times due to the rise in regional times and our fascination with Gold imports and […]