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Finatix IIM Raipur conducted Sanchayan – Financial Literacy Program
The Finance Club of IIM Raipur, Finatix , conducted its 2nd financial inclusion programme – Sanchayan on 13 September 2015 in Mujgahan village in Sejbahar. It is aimed at generating awareness about various government schemes that empower people financially by helping them allot their financial resources in appropriate platforms. Sanchayan attempts to fill the information void that exists among the […]
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ICC Cricket World Cup Branding Strategy in India
14 teams, 49 one day international matches, 44 days and a whopping $10,225,000 worth of prize money! That is precisely, ICC Cricket world cup 2015 to numbers and economics enthusiasts. What lies beneath is a crafted, careful and comprehensive branding strategy that makes the plinth of the golden edifice of perennial coveting this game builds. It is no more just a game, the World […]