One of the biggest problem in the world today is coping with the rising urbanization brought about by the...
Migration from rural to urban has brought in an imbalance in the eco system of our Indian society. This...
It was a hot summer afternoon. My mom picked up the nutmegs from the floor. “What’s the red stuff,...
I remember those days, about three years back, when the video song ‘Why this kolaveri di’ created a lot...
“……..I would say if the villages perish, India will perish too. It will be no more India….” Mahatma Gandhi…….In...
Xavier School of Rural Management hosted its Annual Flagship conclave, Abhivyakti on 1st August 2015, which is an endeavor...
Engaging customer interest in the rural market also involves appealing to them through media that they can easily identify and associate...
Rural markets have always presented marketers with their own set of challenges. With urban and suburban markets getting increasingly...
