Marketing, while often celebrated for its triumphs, is not immune to mistakes. Companies, regardless of their size or industry,...
In the realm of marketing, where creativity has no bounds, ambush marketing has emerged as a shrewd strategy that...
Pepsi Cola is undoubtedly one of the most popular aerated beverages in the world. The drink was invented in...
According to a study conducted by RITES, the Indian railways can raise upto INR 9000 crores in revenues by...
A brand is an offering from a known source. It takes years for a company to build its brand...
Ask any viewer today, and you’ll get quick answers to which fashion magazine was Priyanka Chopra working for in...
Understanding the branding strategy of Pepsi goes beyond the listing of a set of steps which can effectively summarize...
Celebrities featuring in advertisements by no means counts as a recent trend; it has been around for a very...
Cricket is definitely the most lucrative of markets for sponsors in India: anything related to cricket sells! There are...
You are sitting in front of you television, your eyes glued to India’s crucial cricket match. Sehwag is on...
