Kentucky Fried Chicken or KFC brings a glow to any chicken lover’s face. The restaurant chain had its humble...
Innovation is the key when it comes to increasing your market share in this highly competitive market, especially when...
Airlines serve one of the best customers, who can afford indulgence and luxury. They are the best medium to...
There is a famous saying that “brand equity” is as important as the future cash flow of a firm....
An effective brand can give you the edge in increasingly competitive markets. It is derived from who you are,...
Branding has been around us for a long time: Branding the companies,branding the products ,personal branding (living brands like...
Building a brand value is a much easier task(Don’t think so?).The real task lies in enhancing and building on...
” If each of us hires people who are smaller than we are, we shall become a company of...
Simple question. Most of the readers here definitely knows what a brand is. I believe it is something due...
So you know you have a great product but you need to find how to position your brand in...
Often large multinationals spend millions of dollars to launch a product and promote it- hiring celebrities, buying prime ad...
