True to the maxim by Philip Kotler- “Marketing takes a day to learn. Unfortunately it takes a lifetime to...
Britannia was founded in the Year 1892 and its registered office is in Calcutta. It is a leading national...
Globalization has changed the traditional balance between customer and supplier. It has suddenly opened new opportunities which has helped...
A brand for a company is like a reputation for a person. You earn reputation by trying to...
Abstract Japanese management style is one of the most talked about style in management classes and boardrooms. During the...
In an aspiration to reach millions, marketers should be focussed and wary of the fact that it can also...
In today’s world positioning a brand is as important as the brand equity itself. Brand equity building always takes...
‘WH’ OF BRAND DESTRUCTION- WHAT? WHY? WHEN? The term makes it evident that Brand Destruction revolves around defaming a...
A few years ago there was a news in papers that a dead worm was found in one of...
Keeping aside the matter of advertorials, have you ever found a newspaper article speaking slightly on a positive tone...
We may say that each household today has a woman CPO (Chief Purchasing Officer) who influences almost all the...
There has been a recent hype among youngsters, single & couples in India. In spite of long waiting queues,...
