Last month during a guest lecture, Director of a well known advertisement firm asked us, which was the leading...
Millennials have captured the world’s imagination. Often called Gen Y, researchers identify millennials as those born between early 1980s...
Branding has always served the purpose of representation through the use of logos, taglines, colour scheme or something more. One of...
If I am going to sing like somebody else, I don’t need to sing at all… -Billie Holiday...
The other day, as I went in to buy a new watch at Shopper’s Stop, I was a bit...
Well the knock- out punch for any product comes from none other than the knock off.(sounds rhyming right!). Well...
