Mr. Alok Pratap, an exuberant entrepreneur and founder of a widely popular iPhone App THANKQUEUE. This app gets rid...
“Innovate or perish” goes the old adage. Every business has to follow this or face extinction. This is more...
‘‘We’re entering an era of radical change for marketers. Faith in advertising and the institutions that pay for it...
Keep your friends close, and enemies closer.– Sun Tzu, Art of War The term “Frenemy” refers to someone who...
Any tech geek must be asking himself the same question over the last four weeks- Where is Apple heading?...
Globalization has changed the traditional balance between customer and supplier. It has suddenly opened new opportunities which has helped...
In today’s world positioning a brand is as important as the brand equity itself. Brand equity building always takes...
Entrepreneurship has been gaining its due importance coming this decade. There is no doubt that the need of the...
IPL or Indian Premier League has established itself into one of the largest sporting extravaganzas in the world. There...
There has been a lot of stress on the importance of innovation in many of our previous posts. Yes, ...
