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Unsaid rules of naming products
Yes it is one of the trickiest propositions that every marketer and company comes across. While there are no hard and fast rules for defining it, yet it is better to follow certain unsaid directions while naming it . These are: 1. Know your product– Often company as well as marketer do not really understand the product. By this I mean […]
Role of human resources in compliance management
It is impossible these days to open a newspaper or browse through a news website without reading about business scandals. On an international and national level, insider trading at prominent hedge funds, Ponzi schemes, falsified data at pharmaceutical companies, entire industry based on drug reproduction and breaches in accounting and reporting practices frequently make headlines of newspapers and bulletins. It […]