Promote for discount ?

Neither am I asking him to do it for free. In return the customer will get a discount on the product he is buying and as a result he will sport an additional logo of the sponsor in the product that he buys.While it may not be much effective in small utilities, if we consider a product like a car it has wide scale potential. Just beside the car manufacturer’s logo, there will be a small visible logo (care must be taken that it doesn’t spoil the aesthetic value) endorsing a third party or another of its sister or sub-brands. The manufacturer can sign a contract with a third party for this endorsement for a certain time frame (say 2 years) and earn a certain sum which will increase the revenue and profitability and in turn will pass some of the benefit to the customer in the form of discounts. Of course the customer will have the privilege of opting whether to endorse and get a discount or to buy at full price without any ad logo. Apart from manufacturing, such a marketing strategy can also be a huge success in the service sector.