“Utterly, Butterly Delicious- Amul’. This tagline with the Amul girl in the background resonates among all Indians alike....
If you find Emraan Hashmi and Vidya Balan selling tickets at the counter of the Mumbai Locals station, don’t...
Globalization has changed the traditional balance between customer and supplier. It has suddenly opened new opportunities which has helped...
A brand is an offering from a known source. It takes years for a company to build its brand...
A brand for a company is like a reputation for a person. You earn reputation by trying to...
Reserve Bank of India(RBI) is the central bank of India. Its main function is to establish monetary stability in...
Investopedia defines Financial Innovation as ‘Advances over time in the financial instruments and payment systems used in the lending...
Abstract Japanese management style is one of the most talked about style in management classes and boardrooms. During the...
In an aspiration to reach millions, marketers should be focussed and wary of the fact that it can also...
Education is one of the most important factors in the growth and development of any country. When it comes...
In today’s world positioning a brand is as important as the brand equity itself. Brand equity building always takes...
Leader does and Industry follows. Reliance and SAFT deal might have raised the eyebrow of many Industry followers. But...
