In a first-of-its-kind move by an e-commerce player anywhere in the world, Myntra morphed into a mobile based retailer...
With e-commerce booming at the rate of 16% this year as compared to the growth in physical retail store...
Our country or “the land of billions” is the seventh largest in terms of area and the largest democracy...
One of the biggest problem in the world today is coping with the rising urbanization brought about by the...
The great marketing Guru, Philip Kotler says: “Marketing takes a day to learn. Unfortunately it takes a lifetime to...
India and Bharat, the two geographies or mentalities view each other with suspicion. For India, Bharat is about ‘khap-panchayats’...
Migration from rural to urban has brought in an imbalance in the eco system of our Indian society. This...
It was a hot summer afternoon. My mom picked up the nutmegs from the floor. “What’s the red stuff,...
The future lies with those companies who see the poor as their customers.” -C. K. Prahalad During my visit...
I remember those days, about three years back, when the video song ‘Why this kolaveri di’ created a lot...
India and Bharat are the two names of the same nation, but there is a great divide between the...
Influence-r Marketing- Is it the next big thing in marketing? The digital era has opened various new channels to...
