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Rules of engagement for rural marketing in India
Rural markets have always presented marketers with their own set of challenges. With urban and suburban markets getting increasingly saturated more and more marketers in India are looking towards the rural markets. Renewed interest, increasing internet and mobile communication penetration and increasing awareness among the rural populace make rural markets a sought after destination for marketers. After looking at […]

The Ultimate marketing
The ultimate marketing? What can that be? Well it is none other than the consumer’s favorite four letter word “Free”. The very concept of it is intriguing and thought provoking. I had in a previous post (“Beware of free”) spoken about how free can be a game changer. Well it is much more than that ! Imagine you travelling from London to […]