“With the consumers brand is also growing, With the modernization of consumer, brand is also modernizing, With the transformation of women, brand is also transforming with their changing needs.”   The tube of Fair and lovely has its presence in many homes...

Whose product is Maggi?  Nestle   Nestle: -Swiss Company founded in 1866 by Henri Nestle -Main focus: Great taste + Health, nutrition and wellness   Maggi:  -Nestlé unleashed Maggi in India in 1982 -First Maggi (2-minute noodles) variants in India: Masala, tomato and chicken flavors -Nestle’s iconic...

At a very conservative estimate, ATM transactions costs banks between Rs 5-10(this includes fixed costs like security/rent/infrastructure and variable cost of transaction processing/cash replenishment). But when the same customer directly swipes his debit card(on which many banks charge a...

Reserve Currency & Its Importance: Reserve Currency is a foreign currency that the central banks and other major financial institutions hold for international trade, to pay off international debt obligations, or to influence their domestic exchange rate. US Dollar is...

“I love a challenge and saving the Planet seems like a good one.” - Paul Stamets                 A proper definition of an NGO or non-governmental organization (NGO)/ non-profit organization (NPO) is a legally constituted organization created by legal people that operates independently from any government....

 Read the earlier part here However, the property prices are showing increasing chances of the creation of a bubble- in fact if we consider the city of Shanghai, real estate prices increased by more than 150% between the years 2003...

“It doesn’t matter if a cat is black or white, so long as it catches mice.” – Deng Xiaoping, Former Chinese premier These words of none other than the architect of liberalized China indicate the spirit of modern China- the...

Prelude : “... reserve currencies come and go. They don't last forever. International currencies in the past have included the Chinese Liang and Greek drachma, coined in the fifth century B.C., the silver punch- marked coins of fourth century India,...

If I am going to sing like somebody else, I don’t need to sing at all…                                                                                                                         -Billie Holiday                    How true is this particular saying of the famous singer in building a branding strategy? And how truly it has been...

Equity and Corporate Debt market: The Indian capital markets have transformed since the economic reforms in early 1990’s and are now  comparable with international best markets in trading and settlement infrastructure, risk managementsystems, efficiency and levels of transparency and governance,...