How does one really build an organisation- should it be on the lines of one great idea? If we consider the bulk of organisations around: almost many of the them do not really have a unique idea. Furthermore, should...

The judgement by Supreme Court of India to uphold the SAT order on Sahara has sent ripples across the entire financial markets in India. It fundamentally questions several guidelines on which the equity market operates in India and focuses...

What exactly is loyalty? Can it be described as a habit of using the same products or services over and over again? But is it exactly a habit? For instance, consider the example of Samsung mobiles- at one point...

Getting a startup off the ground is often full of hurdles. You have to develop a sound product or service, deal with picky customers, make sure your back-end technology is working right and keep promoting yourself to find new...

While it’s often easy to develop a brand through smart online marketing tactics, it can be difficult to accomplish in the offline world. To create more brand awareness, organizations often turn to promotional items to use as giveaways to...

Ask any one corporate employee today and the fear of losing one’s job without having another is something that he fears the most!!It’s quite intriguing to know that this ‘fear’ ranks way up the list of “THE FEARS”...But what...

 It is true that people may or may not talk about the your products, no matter how satisfied they are with it. That is why even if we live in a world of computers and cyber marketing, it is...

The year 2007 saw a number of releases ranging from sci-fi Transformers to mind boggling Bourne Ultimatum. While the year was ‘going big’ with such releases, there was another movie that was coming from nowhere. The movie was Paranormal...