You see a hunk doing over the top stunts using a bike, You get thrilled. Just then a robotic voice( or a fine-print) tells you that the stunts are performed under expert supervision and they are not to be tried by you. Of course you are not silly to actually commit doing things like that but such disclaimers, even those related to other products…Read More

How much does consumer preference and consumer sentiment affect the investor in investing into equity market? If they do so then how true is that in regard to Indian markets?

“Why should you buy an iPhone?- because dude, it’s an iPhone”- is an internet troll all would have come across. Whereas iPhone enthusiasts can fight for hours describing its merits, there is an equally vocal opposition to it too. What really is the true picture? Let’s discuss here.

“Why should you buy an iPhone?- because dude, it’s an iPhone”- is an internet troll all would have come across. Whereas iPhone enthusiasts can fight for hours describing its merits, there is an equally vocal opposition to it too. What really is the true picture? Let’s discuss here.

Conventionally, the goal of advertising is associated with communication objectives rather than sales objectives. How far does this stand true in the present milieu?

Conventionally, the goal of advertising is associated with communication objectives rather than sales objectives. How far does this stand true in the present milieu?