As Shalini is a recent MBA graduate,she must follow business ethics and not opt for the alternative of misleading the seller.Since Abhishek intends to remove the hardware,misleading the seller to invest money in repairing the hardware and thus decreasing the downpayment and asking price would not be ethically correct.It shows that the brokers just…Read More

Also I would like to add ,nowadays ,taking as example of android apps,customers have options like – ëmail”,”rate”,”flag as inappropriate”,
“visit website”,”write a review” etc. So, the app developers would not take a chance on developing an app and not addressing the grievances of the customers who actually use it,because then it would lead to…Read More

I do not agree with Kaushik on the part that the only probability of the app developers not being committed would arise because of the free platform provided to them.I  believe that app developers do not entirely create an app by just considering the profit it will generate or the cost of its development.The first priority and top consideration…Read More

In this case our motive is to redesign and develop a new brand identity for the Indian Field Hockey and deliver a new face of hockey to the Indian audiences.We have a 10 year timeline to rebuild the popularity of hockey and produce a world-beating team.

The strategy can be divided into 2 phases:

SHORT TERM

• Re-branding of the sport and…

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