superb stuff Shatakshi… 💡

Great!
Innovating is the way to survive. But it is quite impossible to keep innovating always…there are limitations in terms of resources, feasibility and scope. I believe, along with innovation , a company should focus on creating a strategy that would allow it to maintain its point of disparity(POD) and make it inimitable at the same time.. one of the ways to do that is to achieve POD by differentiating ‘across’ activities. For example, POD by offering low cost will not survive long, it will lead to a price war. However, if the company offers a low price based on low cost solution (like Walmart, which initially lowered its cost by opening stores in non-urban areas, hence cheaper rents; reduced material cost by buying its own warehouses and pick up trucks, which in turn allowed it to gain bargaining power with vendors; reducing employee cost by automating check out processes and automatic ordering). A competitor can copy some of them, but not all of them. This difference would allow a sustainable growth. 🙂

Superb analysis