Great insight Binu. And Yes I also read about Google being interested in buying WhatsApp for around 10 billion $.                                      Still it is argued that Facebook will not be able to  make back its purchase price. Hence, it all comes down to the manner in which we are talking about the profitability here. If in terms of the…Read More

Regression Analysis can surely help. You may begin with the Survival Analysis, Time Series Models to Logistic Regression , Discrete Choice Models and so on.

Though, I am not sure if this is the right response, but Pega BPM has a tool known as Next Best Action Marketing (NBAM) Framework that can be used for predictive analytics for marketing firms.

@mohana_kodipaka Is it also possible that a company engages in advertising but does not sell any product… for instance NGOs… or free mobile applications that are just focussed on collecting user data? :unsure: