Managing tons and thousands of paid campaigns is not an easy job, especially if you’re an agency and running God-only-knows how many campaigns in a single day. The brands that claim that PPC is becoming expensive and not yielding...

Importance of a well-thought-out digital marketing strategy cannot be overstated. Brands are fighting to get a share of the virtual market. The advent of digital marketing has dramatically changed how businesses function today. A quarter-century ago, the media was...