When I was younger, I always wondered what’s the logic behind the ‘Bagpiper Soda’ advertisement done by Akshay Kumar or Ajay Devgan with the punch line-‘khoob jamega rang.. jab milenge teen yaar.. aap, mei aur bagpiper’. But now I...

The bottom of the pyramid (BoP) refers to the four billion poor people in the world. They have no access to global markets and thus, have to pay more for goods and services. Big companies don’t see them as...

Recently I came across an article that affected me deeply. Companies offer a new device everyday and we get tempted to buy them almost every year. We never stop to question if our lust is putting someone else’s life...