The great marketing Guru, Philip Kotler says: “Marketing takes a day to learn. Unfortunately it takes a lifetime to master.” And the recent additions to this paradox are the companies, which are trying to reach out to the rural...

Introduction Hindustan is one of the most attractive destination for retailer across the world. India is fifth largest market in the world and ranks fourth among the surveyed 30 countries in terms of global retail development.  Day by day changing...