Though, I am not sure if this is the right response, but Pega BPM has a tool known as Next Best Action Marketing (NBAM) Framework that can be used for predictive analytics for marketing firms.

I think regression analysis can be the one.. u can do it through spss..

Interesting thread guys.. Here’s my take on this. Facebook / any social network is measured by the number of users and how long they stay on the site. More the merrier. They realized that their user base is more but time spent is not what they want it to be. Meanwhile, WhatsApp was taking this “social media” world by storm. Facebook introduced th…Read More