The Mahindra Group has been well known for its strength and dominance in the automobiles and farm equipment sector. However its association with the IT industry dates back to 1986, when Tech Mahindra was started. The company got itself...

Well this article is not about Sex- it is about the Indian stock exchanges(S-EX) that are going to see lot of action in the coming few months. The main reason for this is the entry of MCX, along with...

How does one really build an organisation- should it be on the lines of one great idea? If we consider the bulk of organisations around: almost many of the them do not really have a unique idea. Furthermore, should...

The judgement by Supreme Court of India to uphold the SAT order on Sahara has sent ripples across the entire financial markets in India. It fundamentally questions several guidelines on which the equity market operates in India and focuses...

What exactly is loyalty? Can it be described as a habit of using the same products or services over and over again? But is it exactly a habit? For instance, consider the example of Samsung mobiles- at one point...

Getting a startup off the ground is often full of hurdles. You have to develop a sound product or service, deal with picky customers, make sure your back-end technology is working right and keep promoting yourself to find new...

While it’s often easy to develop a brand through smart online marketing tactics, it can be difficult to accomplish in the offline world. To create more brand awareness, organizations often turn to promotional items to use as giveaways to...