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Sanchita BohraOffline

  • NMIMS, Mumbai
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    Business of Valentine: How you spend while buying love?

    Happy Valentine’s Day! These three words definitely rings a bell in everyone’s heart. Suppose you propose a girl, with cupid’s blessings, and the pretty creation unfortunately breaks your heart. You must be feeling terrible! But so what? There must...

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    How Cinderella is affecting Microsoft?

    Microsoft is one of those rare companies that Jim Collins refers as “Great by Choice” in his book by the same name. In fact, Microsoft was the only company to realise the importance and market for software in the...

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    How Google & Facebook are destroying the ecosystem?

    How important is an ecosystem? How about technology start-ups? Just like an ecosystem is important for living organisms, the same holds true for start-ups. In a world that is increasingly going mobile, we often hear open systems and open...

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    Tax treatment for pension in India

    There are different situations in which pension is received by an employee. Accordingly the tax treatment for the same also differs.In a situation where pension is received by an employee after retirement but during his lifetime, it is chargeable...

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    Dell is undoubtedly one of the most innovative companies in the arena of technology. It mesmerised the world with its custom built model in an age when factory production of PCs and laptops were the norm. In

    Why is DELL going private : An insight !

    Dell is undoubtedly one of the most innovative companies in the arena of technology. It mesmerised the world with its custom built model in an age when factory production of PCs and laptops were the norm. In fact, the...

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    Every organization spends much more on branding their products or services with the hope of differentiating from other sellers, selling the same category of products or services. As stated by The American

    Brand is an experience not just an identifier

    Every organization spends much more on branding their products or services with the hope of differentiating from other sellers, selling the same category of products or services. As stated by The American Marketing Association, a brand is defined as...

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    Ever wondered, how it is calculated that an economy will double in X years when it is growing at R% annually. Obviously we can simply use compound interest and calculate the number of periods it will take to

    What is the Rule of 70 ?

    Ever wondered, how it is calculated that an economy will double in X years when it is growing at R% annually. Obviously we can simply use compound interest and calculate the number of periods it will take to double,...

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    The India Story : Where is the economy heading ?

    So where exactly is India heading? Our GDP is at an all-time low reaching a growth rate of just 6.2% in this fiscal year down from the golden days of over 9% growth just a year back, the political...

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    The job of being a consultant is not easy. I can say this not because I have tremendous experience in this field. No, I don’t have any experience officially. Yet I can say this, because though not

    Opinion- The Consultant in me

    The job of being a consultant is not easy. I can say this not because I have tremendous experience in this field. No, I don’t have any experience officially. Yet I can say this, because though not professionally, but...

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    The Income-tax Act grants total/partial exemption of capital gains under section 54, 54B, 54D, 54EC, 54F, 54G, 54GA and 54H. It is possible to avail of multiple exemptions under these sections. However, the

    Capital Gains – when and to what extent are they exempt from tax

    The Income-tax Act grants total/partial exemption of capital gains under section 54, 54B, 54D, 54EC, 54F, 54G, 54GA and 54H. It is possible to avail of multiple exemptions under these sections. However, the aggregate amount of exemption cannot exceed...

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