In the modern era of retailing, when every street side retailer is providing the same goods and services at almost the same price, there is nothing to choose from. Multi brand retailers are trying very hard to pull the...

Introduction Often tagged with a negative connotation, risk is looked upon as a negative entity affecting the course of project management process. Any experienced project manager would say otherwise. Unlike the traditional notions, risks are not always bad. There are...

According to a recent Economic Times report, depression and stress levels among IT sector workers are reaching alarming levels. Says P Satish Chandra, director, NIMHANS, “In the past six months, more and more IT executives are coming in with...

Why is ‘Happiness’ being talked about so much in the corporate world? Are people making ‘happiness’ a priority? Does ‘happiness’ at workplace mean promotion, money, or an international assignment? Are having ‘happy’ employees important for an organization? Is happiness...

All Businesses exist to generate profit for the organization by creating values for its customers. C.K. Prahalad in his article titled "The fortune at the bottom of the pyramid" brought out the importance of unattended segments comprising of low income...

We may say that each household today has a woman CPO (Chief Purchasing Officer) who influences almost all the purchase decisions of the family. Now this decision range is not only confined to the female specific products like beauty...

The term Mobilization means "Mobile Civilization" which  originated way back in 1973 when Dr Martin Copper of Motorola laid the brick but it is the next decade , we would experience the realization of that brick into a civilization...

We all know about Godrej’s steel cupboards, which were present in almost everyone’s homes. The cupboards which refused to break down and were passed from one generation to the other. Well, they have vanished like those old times!   Wikipedia defines...

An external commercial borrowing (ECB) is an instrument used in India to facilitate the access to foreign money by Indian corporations and PSUs (public sector undertakings). ECBs provide an additional source of funds to the companies allowing them to...

1st August, 2012 began as just another day on the Wall Street. But it soon turned into a bloodbath for some stocks – among them were P&G, Good Year Tire and Rubber and Trinity Industries. These listed stocks of...