Select a test city As per the 2011 census data, demographics of children within age group of 0-6 years is as follows: Children (0-6) Years In millions Total Male Female Census 158.79 82.95 75.84   State Wise distribution (Top 50% population of 0-6 age group of children) Uttar Pradesh (29.7...

“Utterly, Butterly Delicious- Amul’.   This tagline with the Amul girl in the background resonates among all Indians alike. For much of the past half a century, Amul has managed to capture and delight us with its dairy products.   Let us take...

If you find Emraan Hashmi and Vidya Balan selling tickets at the counter of the Mumbai Locals station, don’t be amazed, this is one of the marketing gimmicks that the filmmakers of “Ghanchakkar” were employing to capture the attention...

Globalization has changed the traditional balance between customer and supplier. It has suddenly opened new opportunities which has helped the establishment of open global trading regimes- customers have more choices to buy their desired product. Therefore in today’s modern...

A brand is an offering from a known source. It takes years for a company to build its brand image and to get acceptable reputation of its own. The American Marketing Association defines a brand as a “name, term,...

  A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. -Jeff Bezos Just the name and you can picture the whole scene. That’s what a brand does for you....

Reserve Bank of India(RBI) is the central bank of India. Its main function is to establish monetary stability in the country. For this, it is equipped with independence in formulating and implementing monetary policies in order to maintain price...

Investopedia defines Financial Innovation as ‘Advances over time in the financial instruments and payment systems used in the lending and borrowing of funds. These changes, which include innovations in technology, risk transfer and credit and equity generation have increased...

Abstract Japanese management style is one of the most talked about style in management classes and boardrooms. During the booming days, Japanese products and Japanese style of management were one of the most talked about subjects in Western business circles....

In an aspiration to reach millions, marketers should be focussed and wary of the fact that it can also become a bane and act against their favour. Brand destruction, which prominently results from failure of an organization to live...