Yes,of course.. advertising is related to sales.Basically, a consumer has the control to choose from variety of choices available in the market and also a manufacturer is compelled to maintain its value of goods so as to benefit his investment in advertising. Advertising ,beyond selling brands and ideas, can also help making people aware about the societal challenges through public service advertising like advertising NGOs or awareness campaigns . It can be said that the goal of advertising is not only to increase the sales ,but to also improve the brand recognition and gain the customer’s confidence in you so as to maintain a healthy public relation.
@ABHIRUP_BHATTACHARCYA :Yes,it is possible for a company to engage in advertising without actually selling the product. Take for instance,our local newspapers that advertises numerous ads ranging from mobile apps, retails shops to NGOs and stuff like that. The newspaper company isn’t selling anything but from advertising such ads,it is earning a revenue.Plus, we are getting regular updates on new products available in the market.
