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Abhirup replied to the topic What is the true goal of advertising? in the forum Business & Ideas
@sana_shaikh I beg to differ slightly. Say advertising a product does not generate sales, is it not adding to the cost of the product and making it less competitive? The primary impact of advertising should be sales and nothing except that … brand building can also happen by delivering a great product. :unsure:
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Abhirup replied to the topic What is the true goal of advertising? in the forum Business & Ideas
@Sana_Shaikh – aren’t newspapers selling the news? In a different way to look at it, can we think that the advertisements are also part of the news?
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