@Sarthak – Actually Bro if this is the case, then you are committing a mistake – you are exclusively talking about the effects of disclaimers. But bro, in real world there is nothing in isolation. Disclaimers are a part of advertisement (that too in a manner that mostly it gets overlooked or shown or read so fast that viewer won’t understand a…Read More

@Sarthak – As you have yourself said that they don’t hamper the sales largely, the point is already proved 😉

Even if we suppose that it will affect few audience, they will be those who do not trust the brand. Because think for a second, if a customer already trusts a brand, he/she will not think about such minor things (disclaimers,etc.)…Read More

The roles of disclaimers are many. Sometimes, it is used to caution someone about the harmful effects of products like Cigarette, etc. Sometimes, it is used to tell the audience not to take the advertisement at the face value like Mountain Dew advertisements or Thumbs Up (Aaj Kuch Toofani Karte Hain). Sometimes it is used to caution about the risk…Read More

Millenials is just a term given to those who were born in 1990s. The youth today are the Millenials. Talking about India, currently it has the highest number of population of Millenials. Seeing India as a developing country with huge growth potential, mostly all the companies are trying to capture customers  here. I agree with Abhirup Sir that it…Read More

In order to understand the goal of advertising, first let’s define advertising. Kotler said that Advertising is any paid form of non-personal presentation and promotion of ideas, goods or services via different mediums. Now, there is not a single goal of advertising. We cannot pin-point and say that only sales is the goal of advertising. There are…Read More