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Sarthak Brahma replied to the topic Is ethical marketing the right path to follow? in the forum Business & Ideas
It is one thing to have a good product and to let others know that you have it is another. Marketing thus is justified in trying to fulfill the need it was designed for. I don’t think there is anything unethical in marketing as long as it leads to any sort of direct damage to anyone.
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Sarthak Brahma replied to the topic Is ethical marketing the right path to follow? in the forum Business & Ideas
It is one thing to have a good product and to let others know that you have it is another. Marketing thus is justified in trying to fulfill the need it was designed for. I don’t think there is anything unethical in marketing as long as it leads to any sort of direct damage to anyone.
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Sarthak Brahma replied to the topic Is ethical marketing the right path to follow? in the forum Business & Ideas
Its one thing to have a good product and to let others know that you have it is another. Marketing thus is justified in trying to fulfill the need it was designed for. I don’t think there is anything unethical in marketing as long as it leads to any sort of direct damage to anyone.
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Abhirup replied to the topic Is ethical marketing the right path to follow? in the forum Business & Ideas
Just a counter thought, is marketing itself ethical? I mean if the product is good and serves a need do we need marketing? And if it isn’t , is marketing itself of any use or ethical? :wacko:
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Abhirup started the topic NMIMS Case Discussion Topic 4 – Rina's research at Finterest in the forum MBA, Exams & Certifications
Rina Tandon works as a junior research analyst at Finterest Research, one of the leading credit rating agencies. As part of her role, she has been tracking the Oil and gas sector and has to rate the forthcoming IPO of Lily Refineries, one of the strategic clients of Finterest. Lily Refineries is primarily an Oil Marketing Company based in India…Read More
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