Success in branding and advertising is something that is rooted in psychology.  It is about appealing to the right emotions, playing on feelings and triggering interest in the target market.  No matter how much one dwells on the theory...

How often have you told the truth in an exit interview? A survey result shows that almost 90% of employees leaving an organization give very positive feedback and never disclose the true reasons why they are leaving. And this...

Africa has 54 countries listed in it and is the stands second in area population among the continents. Its GDP in 2008 was $1.6 trillion equal to that of Russia or Brazil, Consumer spending stands at $860 billion, world’s...

A supply chain is a system of organizations, people, technology, activities, information and resources involved in moving a product or service from supplier to customer.”   The above is a definition of a ‘Supply Chain’ taken verbatim from Wikipedia. Now whenever...

It is a usual morning when you force yourself to get up from bed, and walk towards your balcony to pick up your daily newspaper. This morning, the moment you look at your newspaper, your eyes go wide open....

Recently Michael Vaughan created a perfect potential opportunity for Hindustan Unilever (HUL), with the Vaseline comment. HUL was fast to react and took out an advertisement the next day stating the various beneficial effects of Vaseline. For some background,...

Trendy. Trend. Trending… The world has changed, and so has the way we communicate. It is no longer person to person, or point to point- to borrow a networking jargon. Rather instead of casting our views, we these days...