Importance of a well-thought-out digital marketing strategy cannot be overstated. Brands are fighting to get a share of the virtual market. The advent of digital marketing has dramatically changed how businesses function today. A quarter-century ago, the media was...

We have always come across the statement "human is a social animal ''.However, according to me, it has NOW stepped up to the new fancy of digital life making them social media animals. Social media has, lots of positives whether...

We recently caught up with Stuttee Arora who is an alumni from School of Business Management, NMIMS Mumbai and has a rich experience in Sales, Marketing, Business Development and Product Management. She believes in the mantra “Become the person...