[Raman Deep Singh]

Although everyone has tried to address the problem concerning employees, no one has focused on the problem concerning the product. Since in six months time, the product may lose market share, we need to ensure that we take the right steps so that we are able to recapture the market. This can be done by taking following steps:

1) Stop all money being spent on advertising for next 6 months.

2) Focus on preparing new catchy ads which can be launched as soon as the product is cleared. To ensure we don’t spend much money on this we can introduce a contest between employees for the best ad and give rewards to employees for the same.

3) Use money for aggressive advertising.

For problems related to resources:

1) Company should confirm all its employees which have been working hard for years/ who are performing well. Since we can hope that the company will recover within an year, along with the confirmations we can also announce bonuses for the previously confirmed and newly confirmed employees.

[Raman Deep Singh]

Rajiv’s career has just started and his current situation makes him walk on a double edged sword. He is being asked for a bribe and his supervisor permits it. However, its the lesson of work ethics, honesty and integrity which he must learn in the nascent stage of his career. He should try and convince Sanjay that this order might be important but it is not more important than the business practices that any company should adopt. If Sanjay is still not convinced, Rajiv should talk about the issue with the higher management and try to tell them the complete thing. If even people at higher management approve the bribe, then its better that he should look for a new job. After all you cant compromise your own values and principles.

[Author]

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