“Why should you buy an iPhone?- because dude, it’s an iPhone”- is an internet troll all would have come across. Whereas iPhone enthusiasts can fight for hours describing its merits, there is an equally vocal opposition to it too. What really is the true picture? Let’s discuss here.

Conventionally, the goal of advertising is associated with communication objectives rather than sales objectives. How far does this stand true in the present milieu?

Conventionally, the goal of advertising is associated with communication objectives rather than sales objectives. How far does this stand true in the present milieu?