[Priya Gupta]

Hello All,

In the case being discussed, the company aims to create a social network and compete with already established brands like Facebook and Twitter.

For establishing a brand in such a competitive market, first step should be to analyze the marketing strategies, offerings and limitations of the competitors. The company can take advantage of that and project its competitive edge too the consumers. For example, Twitter has a limit of 140 characters per message. The company can offer unlimited messaging to the costumers.

For new startup, branding is very  important. Company should hire a public figure, who already has huge fan following and can influence the consumers’ choice significantly.
<p style=”text-align: left;”>In addition to this, company needs to raise money, it should offer good returns to Angel Investors. It has launched a one-of-a-kind voice messaging brand, so engaging with it would benefit the company by gaining costumer faith and loyalty.</p>

[Priya Gupta]

In the case being discussed, it is important to notice that while the participation of women in workforce in 46% in Australia, it is lower than 1/3rd of that in India. So tying the executive compensation to the promotion of women is unethical in India. Factors like merit and skills should decide the role of a person rather than the gender.

Steps which should be taken –

1. It is important to address the issues of gender-based discrimination in employment, promotion, unequal-pay, sexual harassment etc so as to retain the female workforce. I think the presence of an unconscious bias to see role of a man as “leading” and that of woman as “supportive” should be eliminated. Organizations can take the example of companies like Google, which is tackling such issues by making the employees to undergo internal training programmes.

1. Schemes like Pradhan Mantri Shiksha Yojana, Skill India Programme should be properly implemented because only when literacy and emply-ability of women will increase, the ratio of workforce will be balanced.

 

[Priya Gupta]

Hello Abhirup Sir..

Can u plz provide me the link of the whatsapp group where cpl of ebooks is present..

I dont have any source to prepare for cdpi..

 

[Author]

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