Hello All,

In the case being discussed, the company aims to create a social network and compete with already established brands like Facebook and Twitter.

For establishing a brand in such a competitive market, first step should be to analyze the marketing strategies, offerings and limitations of the competitors. The company can take advantage of…Read More

In the case being discussed, it is important to notice that while the participation of women in workforce in 46% in Australia, it is lower than 1/3rd of that in India. So tying the executive compensation to the promotion of women is unethical in India. Factors like merit and skills should decide the role of a person rather than the…Read More

Hello Abhirup Sir..

Can u plz provide me the link of the whatsapp group where cpl of ebooks is present..

I dont have any source to prepare for cdpi..