A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. -Jeff Bezos Just the name and you can picture the whole scene. That’s what a brand does for you....

Reserve Bank of India(RBI) is the central bank of India. Its main function is to establish monetary stability in the country. For this, it is equipped with independence in formulating and implementing monetary policies in order to maintain price...

Investopedia defines Financial Innovation as ‘Advances over time in the financial instruments and payment systems used in the lending and borrowing of funds. These changes, which include innovations in technology, risk transfer and credit and equity generation have increased...

Abstract Japanese management style is one of the most talked about style in management classes and boardrooms. During the booming days, Japanese products and Japanese style of management were one of the most talked about subjects in Western business circles....

In an aspiration to reach millions, marketers should be focussed and wary of the fact that it can also become a bane and act against their favour. Brand destruction, which prominently results from failure of an organization to live...

Education is one of the most important factors in the growth and development of any country. When it comes to India, it has world’s third largest education system, after China and US. With such large education system, it becomes...

In today’s world positioning a brand is as important as the brand equity itself. Brand equity building always takes time. It is an asset which could be used as a serious competitive advantage in a Red Ocean market. But...

Leader does and Industry follows. Reliance and SAFT deal might have raised the eyebrow of many Industry followers. But the USD 40 million deals between Reliance Jio Infocomm and Paris-based battery manufacturer SAFT opened up the Indian telecom industry...

'WH' OF BRAND DESTRUCTION- WHAT? WHY? WHEN? The term makes it evident that Brand Destruction revolves around defaming a brand. Image building is the life line of any brand. A lot of effort is put into making a brand popular...

A few years ago there was a news in papers that a dead worm was found in one of the chocolate bars of Dairy Milk chocolates. The unfortunate event got hyped and company’s sales dropped to such an extent...