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This is the new frontier of Marketing and Business. With Obama launching the green revolution, we should all be looking at our marketing mix differently. RIP 4 P’s and long life 6P’s with People and Planet becoming quintessential part of our marketing plan. Unilever is leading the way with Sustainable living: Check this out…Read More
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Good morning,!
After teaching at Franklin University Switzerland this summer, i travelled to Italy, I am now in France and then moving north to Belgium… busy summer.
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That’s very true! Just 4P’s cannot dominate market anymore. Its time for People and Planet.