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Meera Midha

Latest Articles

Living in the Bounties of Planet- IIM

November 30, 2014

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Marketing

Top 5 Marketing blunders from Kendall Jenner to Sony March 10, 2024
Understanding Ambush Marketing and its implications March 9, 2024
6 PPC Blunders to Avoid When Building Your Next Campaign September 5, 2021

Technology

AI’s Influence on Financial Services March 20, 2024
How Tencent accepted change and built WeChat ! July 16, 2021
New dawn of digital transformation in the Covid world June 12, 2021

Finance

Complexities in Discounted Cash Flow March 9, 2024
Inflation Linked or Floating rate bonds – which one should you buy? September 20, 2021
Fed Tapering : Why markets are bound to correct? August 21, 2021

Analysis

FTC Lawsuit: How Facebook is killing competition? August 25, 2021
Why PE firms are interested in Indian Pharma ? July 25, 2021
Flights to Nowhere – Is it the new future of airlines ? November 4, 2020

Campus Buzz

The 7th UG Convocation of XIM May 1, 2023
The Ninth PG Convocation of XIM University May 1, 2023
State of the art Auditorium of XIM University inaugurated by Shri. Naveen Patnaik February 27, 2023

Human Resource

How employers can use the world’s largest and fastest vaccination drive to motivate employees to return to work? November 1, 2021
Analyzing the perspectives of business anthropology September 2, 2021
Challenges of employee motivation in healthcare August 28, 2021

Comics

IMM Comics: State of Lockdown July 26, 2021
IMM Comics : MBA in the VUCA world June 8, 2021
IMM Comics : Myths about MBA May 26, 2021
IMM Comics: The Great Indian Startup Story December 2, 2015

Opinion-Ed

Decoding the essence of ethics March 21, 2022
Opinion : Mother tongue based education can help preserve diversity November 29, 2021
Understanding the meaning of culture October 7, 2021

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