Have you ever wondered that how companies decide where products should be placed in retail stores or outlets? Or how companies can increase visual appeal of their stores or products to satisfy customers’ needs or attract new set of customers! It...

Coffee was the second most traded commodity after oil. They were basically two types of coffee: basic and specialty coffee. Specialty coffee was the highest grade coffee available. In the 1960s and 1970s per person consumption of coffee was...

How was the Brand built? Organic Foods and Café was founded by Nils El Accad in Dubai,UAE. The story begins when his mother gets ill with cancer and then shifted to organic and wholegrain foods which helped her a lot. Later Nils also...

“I don’t know what to Buy, where to buy, which to buy” This analysis goes about that what all problems goes around in customer mind while making a purchase of a product which he/she had never done before and what...

China has emerged as the fastest growing economy of the world, thus making it very imperative for businesses to understand the Chinese consumers and their buying trends and behavior. The traditional Chinese consumer more often, preferred price over quality, however that does not...