How should IKEA innovate in Indian market ?

The entry of Indian brands and the surge of the aspiring Indian middle class have boosted the furniture retailing in India. NCAER report has said that India will have a middle class population of 267 million by 2015-2016 with average income on an upswing. CSIL Italy has recognized India to be among the 14 largest furniture markets in the world. […]

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