@sheena_chaudhary nicely written. The fact that Tanishq has taken it to this level for retaining it to customers was news to me. I do not quite agree with the part of prices as it is mostly to do with perceived

Men’s grooming market is equally expanding making P&G grabbing the highest market share as per latest Market Report. Men’s shaving and Men’s deodorants utilization is increasing majorly due to foreign workers.

Loved reading it. Most companies essentially look at CSR as part of their marketing budget these days.

Thanks for the insights. How about the men’s grooming market ?