Nicely outlined the thought process that goes into buying. But how about peer pressure in making the buying decision? That also affects our final choice.

Yes flash sales are one part of it. Equally for companies like Xiaomi which sells its models initially at zero profit, makes it very difficult for traditional companies like Samsung to compete with them.

@binu_thomas While quality is normally not associated with Chinese products, one should also remember in my view that both One Plus and Xiaomi follow a very unique supply chain and as a result their costs are

Loved the way you have profiled the segments ! great work 🙂

The reality is it would have destroyed the startup ecosystem, coz those with big pockets would have always paid and got themselves free.