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    Africa has 54 countries listed in it and is the stands second in area population among the continents. Its GDP in 2008 was $1.6 trillion equal to that of Russia or Brazil, Consumer spending stands at $860

    Africa a new Emerging market

    Africa has 54 countries listed in it and is the stands second in area population among the continents. Its GDP in 2008 was $1.6 trillion equal to that of Russia or Brazil, Consumer spending stands at $860 billion, world’s...

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    A supply chain is a system of organizations, people, technology, activities, information and resources involved in moving a product or service from supplier to customer.”

     

    The above is a definition of a ‘S

    Supply chain of movies: How does it work ?

    A supply chain is a system of organizations, people, technology, activities, information and resources involved in moving a product or service from supplier to customer.”   The above is a definition of a ‘Supply Chain’ taken verbatim from Wikipedia. Now whenever...

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    Innovative Branding – Volkswagen Jetta Campaign

    It is a usual morning when you force yourself to get up from bed, and walk towards your balcony to pick up your daily newspaper. This morning, the moment you look at your newspaper, your eyes go wide open....

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    Recently Michael Vaughan created a perfect potential opportunity for Hindustan Unilever (HUL), with the Vaseline comment. HUL was fast to react and took out an advertisement the next day stating the various

    How Munni helped Zandu Balm get their groove back

    Recently Michael Vaughan created a perfect potential opportunity for Hindustan Unilever (HUL), with the Vaseline comment. HUL was fast to react and took out an advertisement the next day stating the various beneficial effects of Vaseline. For some background,...

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    Trendy. Trend. Trending… The world has changed, and so has the way we communicate. It is no longer person to person, or point to point- to borrow a networking jargon. Rather instead of casting our views, we these

    Word of Mouth Anyone ?

    Trendy. Trend. Trending… The world has changed, and so has the way we communicate. It is no longer person to person, or point to point- to borrow a networking jargon. Rather instead of casting our views, we these days...

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    Study on the Oral Care industry in India

    Most of us, after getting up in the morning, have been consciously or unconsciously reaching out for a tooth brush and a tube of toothpaste for many years now. Brushing is so much a part of our daily set...

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    How to Manage the Well-being of the Employees?

    Gone are the days when it was sufficient to increase the salary to get the best performance out of the employees. Employees are the heart and soul of an organization. Well-being affects performance, at work and in all areas...

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    CSR: Business Strategy for sustainable development

    As a reader you might be thinking sustainable development in terms of development of the larger society. An example will be a large corporate doing philanthropy for destitute in a natural resource laden tribal area where they have mining...

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     Current Situation
    With the growth in economy there has been extensive pressure on resources. There has been a significant increase in the mining operations across the world. Though it aids in the development, it

    Save Earth- CSR for the mining industry

     Current Situation With the growth in economy there has been extensive pressure on resources. There has been a significant increase in the mining operations across the world. Though it aids in the development, it comes with its own set of...

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    Lean retailing in India

    It has not been long since the word ‘Green ‘ was prefixed to every little manufacturing or retailing term. Now Lean is the new Green. Wherever you turn around people seem to be cutting down on all non essentials...

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