What exactly is loyalty? Can it be described as a habit of using the same products or services over and over again? But is it exactly a habit? For instance, consider the example of Samsung mobiles- at one point...

Getting a startup off the ground is often full of hurdles. You have to develop a sound product or service, deal with picky customers, make sure your back-end technology is working right and keep promoting yourself to find new...

While it’s often easy to develop a brand through smart online marketing tactics, it can be difficult to accomplish in the offline world. To create more brand awareness, organizations often turn to promotional items to use as giveaways to...

Ask any one corporate employee today and the fear of losing one’s job without having another is something that he fears the most!!It’s quite intriguing to know that this ‘fear’ ranks way up the list of “THE FEARS”...But what...

 It is true that people may or may not talk about the your products, no matter how satisfied they are with it. That is why even if we live in a world of computers and cyber marketing, it is...

The year 2007 saw a number of releases ranging from sci-fi Transformers to mind boggling Bourne Ultimatum. While the year was ‘going big’ with such releases, there was another movie that was coming from nowhere. The movie was Paranormal...

A woman cannot be herself in the society of the present day, which is an exclusively masculine society, with laws framed by men and with a judicial system that judges feminine conduct from a masculine point of view.  -Henrik...

Both global and Indian accounting/audit standards seek to serve the information needs of investors because as paragraph 10 of the “Framework for the Preparation and Presentation of Financial Statements,” issued by the Institute of Chartered Accountants of India (ICAI)...