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    Every organization spends much more on branding their products or services with the hope of differentiating from other sellers, selling the same category of products or services. As stated by The American

    Brand is an experience not just an identifier

    Every organization spends much more on branding their products or services with the hope of differentiating from other sellers, selling the same category of products or services. As stated by The American Marketing Association, a brand is defined as...

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    Ever wondered, how it is calculated that an economy will double in X years when it is growing at R% annually. Obviously we can simply use compound interest and calculate the number of periods it will take to

    What is the Rule of 70 ?

    Ever wondered, how it is calculated that an economy will double in X years when it is growing at R% annually. Obviously we can simply use compound interest and calculate the number of periods it will take to double,...

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    The India Story : Where is the economy heading ?

    So where exactly is India heading? Our GDP is at an all-time low reaching a growth rate of just 6.2% in this fiscal year down from the golden days of over 9% growth just a year back, the political...

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    The job of being a consultant is not easy. I can say this not because I have tremendous experience in this field. No, I don’t have any experience officially. Yet I can say this, because though not

    Opinion- The Consultant in me

    The job of being a consultant is not easy. I can say this not because I have tremendous experience in this field. No, I don’t have any experience officially. Yet I can say this, because though not professionally, but...

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    The Income-tax Act grants total/partial exemption of capital gains under section 54, 54B, 54D, 54EC, 54F, 54G, 54GA and 54H. It is possible to avail of multiple exemptions under these sections. However, the

    Capital Gains – when and to what extent are they exempt from tax

    The Income-tax Act grants total/partial exemption of capital gains under section 54, 54B, 54D, 54EC, 54F, 54G, 54GA and 54H. It is possible to avail of multiple exemptions under these sections. However, the aggregate amount of exemption cannot exceed...

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    The Mahindra Group has been well known for its strength and dominance in the automobiles and farm equipment sector. However its association with the IT industry dates back to 1986, when Tech Mahindra was

    Why Tech Mahindra is the company to watch out?

    The Mahindra Group has been well known for its strength and dominance in the automobiles and farm equipment sector. However its association with the IT industry dates back to 1986, when Tech Mahindra was started. The company got itself...

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    Well this article is not about Sex- it is about the Indian stock exchanges(S-EX) that are going to see lot of action in the coming few months. The main reason for this is the entry of MCX, along with

    Battle for S-EX – Why India’s stock exchanges will be in action

    Well this article is not about Sex- it is about the Indian stock exchanges(S-EX) that are going to see lot of action in the coming few months. The main reason for this is the entry of MCX, along with...

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    Why Lehman Brothers did Repo 105 and collapsed ?

    Lehman Brothers was once considered as the darling of Wall Street and an institution that was incapable of falling. In fact the company was widely regarded as the numero uno investment banking institution the world over. In fact 4...

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    How does one really build an organisation- should it be on the lines of one great idea? If we consider the bulk of organisations around: almost many of the them do not really have a unique idea. Furthermore,

    Is Freemium really successful: The story of Skype and Facebook

    How does one really build an organisation- should it be on the lines of one great idea? If we consider the bulk of organisations around: almost many of the them do not really have a unique idea. Furthermore, should...

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    The judgement by Supreme Court of India to uphold the SAT order on Sahara has sent ripples across the entire financial markets in India. It fundamentally questions several guidelines on which the equity market

    The 24000 crore judgement by Supreme Court on Sahara Group

    The judgement by Supreme Court of India to uphold the SAT order on Sahara has sent ripples across the entire financial markets in India. It fundamentally questions several guidelines on which the equity market operates in India and focuses...

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