Lately, all we hear is the volley back-and-forth of consumers wanting to buy from socially responsible companies and corporations proving they are socially responsible.   According to a study released by Do Good, Do Well LLC, 88% of consumers think companies should meet...

Enterprise resource planning (ERP) system had evolved over the period of last two decades. By ERP, I meant a system with user base of at least 200+ with more than a million dollars in investments. Approach to implementation can be...

I love playing golf! I also like watching golf pros competing against each other at the highest level of the game. During the most recent TPC Sawgrass tournament in Florida, my eyes were trained on Aaron Baddeley, a talented Australian...

Sounds a lot like the axe effect doesn’t it??? Well, they are similar in a lot of ways… the axe effect campaign did its job of bringing more and more young males (its target group) to the brand by...

My wife was a loyal Nokia mobile phone user. I saw her migrate from one Nokia phone model to another when her subscription with the carriers came up for renewal. Nokia enabled her to make phone calls, check her...

Residing in an era where space is measured in gigabytes and friends are made on Facebook, it would be foolish for us to not use the cyber-space to our benefits, and this is exactly what digital marketing is all...

Rural markets have always presented marketers with their own set of challenges. With urban and suburban markets getting increasingly saturated more and more marketers in India are looking towards the rural markets.  Renewed interest, increasing internet and mobile communication...

“Engaged employees stay on for what they give, the disengaged stay for what they get!!” The quest to “engage” employees is like a mirage in the desert on a hot summer day. It is what the traveler (who personifies the...