Ecommerce in India: Will the bubble burst ?

Recent years have seen a remarkable transformation in the way India shops and trades. Even the ‘Republic Day Parade’ was not just limited to the Rajpath in this generation as another ‘Republic Day Parade’ was making its debut in the digital world – thanks to various e-commerce websites that showed their patriotism at the right time and flooded the customers […]

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Social Marketing : Advice or Advertise ?

“The hall is filled and the crowd is thrilled. The ‘white’ manager from a foreign university bloats about his university and their job placements. But a student in the crowd objects that his university certificate is not valid in many countries – Thanks to internet that prevented the whole ‘white-elephant’ business…”  This is the latest commercial of a famous cellular […]

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